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大都市《Metropolis》(男士版)/《大都市BIBA》(女士版)杂志简介
     
 

《大都市BIBA》杂志《大都市METROPOLIS》(女士版)


    创刊于1998年,由中国出版集团十三家核心成员之一的上海东方出版中心出版发行。是一本以25岁—35岁的白领女性为目标读者的女性精品杂志。以女性视角关注女性的时尚、健康和生活。几年时间里创立了不少精品栏目,如“魅力人”、“时尚人”、“特别企划”、“潮流”、“经典”、“云裳”、“职场”等,以突出画面感、注重文字表达的特点见长,在全国拥有大批忠实读者。

当中国《大都市》邂逅法国《BIBA》
     2003年,适逢《大都市METROPOLIS》(女士版)创刊五周年之际,《大都市METROPOLIS》(女士版) 与法国发行量第二、传阅率第一的高档精品杂志《BIBA》合作。《大都市BIBA》从此诞生。

BIBA》的故事
    创刊于1980年,由法国知名出版社卓越出版社出版发行,在法国高档时尚杂志中发行量位居第二,成功吸引了三代25岁—40岁的女性读者。办刊宗旨为“始终与现代女性站在一起”。提倡女性做回自己,拒绝模式,做最自在的女人。《BIBA》杂志版式优雅、时尚,内容丰富、实用。不论时尚栏目还是话题栏目都注重贴近性、幽默性、实用性和真实性。为法国时尚杂志市场难得一见的杂志。

 

Metropolis BIBA

Metropolis Magazine for Women

Founded in 1998, Metropolis Magazine for Women is published by the Shanghai Orient Publishing Center, one of the 13 core members of the China Publishing Group. It is an elite lifestyle magazine targeting white collar women aged between 25 and 35. It covers women’s fashion trends, health and modern living from the viewpoint of today’s “new Women”. In a few years, the magazine has introduced a number of highly successful columns such as “Glamour”, “Vogue”, “Special Report”, “Trends 360 Degrees”, “Classic”, ”Clothing” and “Office”, which all blend a first-class pictorial coverage with test of great readability.

When Metropolis of China Met BIBA of France

In 2003, on the 5th anniversary of its founding, Metropolis Magazine for Women joined hands with BIBA, France’s second largest women’s fashion magazine in terms of circulation. And a new magazine --- Metropolis BIBA --- is born.

BIBA of France

Founded in 1980, BIBA is published by Groupe Excelsior, one of France’s major publishing houses. BIBA is the second largest women’s lifestyle magazine in terms of circulation, and has successfully attracted three generations of French women readers aged between 25 and 40. Upholding the aim of “Always standing with modern women”, BIBA advocates that women should retain their own individualism, reject outdated lifestyles, live their own lives and fulfill their destines as women of today. BIBA has an elegant layout and is rich in content. Its fashion articles and topical columns are close to life, humorous, practical and credible, which has made the magazine a leader among French fashion magazines.

 

 
 
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